OnePlus phones now look like a mess — here’s why
OnePlus phones at present wait like a mess — here's why
Long-fourth dimension Android fans will probably call up the heyday of OnePlus. Back in 2014, the visitor launched what it called the "flagship killer," undercutting competitors while offering a powerful device. Sure, the OnePlus One had notable faults, but it was a fun phone to own — and I loved the rough sandstone back.
But starting with the OnePlus vii series, nosotros've seen the Chinese phone maker expand beyond its roots. While the OnePlus v and 6 series were first-class phones, they even so had plenty of compromises to go on the price depression. With the OnePlus 7 Pro, OnePlus uncorked the keg and went ham.
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While imperfect, the OnePlus vii Pro had a lot of things going for it. The T series version later that twelvemonth helped cement that. Then came the OnePlus eight Pro last year and we could finally recommend a OnePlus phone with fiddling to no caveats. That's before we get to the OnePlus 9 Pro from this yr, which is all around one of the best Android phones always made, going toe-to-toe with the Galaxy S21 Ultra.
If the phones are and then great, what'south the problem then? Let's accept a stride dorsum and look at what OnePlus has become in the terminal three years.
OnePlus and then and now
In 2020 solitary, OnePlus launched six phones: the OnePlus eight, OnePlus eight Pro, OnePlus 8T, Nord, Nord N10 5G, and Nord N100. We never saw the original Nord in the The states, which looked similar a return to OnePlus' roots. I'k still bummed virtually that.
Where before there were two phones a yr from OnePlus, now there were six (only five of which were available in the US) — with the regular OnePlus viii being lackluster at best. The Nord family unit was the company'due south attempt at creating a upkeep-friendly line, using eerily familiar designs reminiscent of its sister company Oppo.
And 7 months into 2021, we accept the OnePlus 9R (India simply), OnePlus 9, OnePlus 9 Pro, Nord CE, and Nord N200 5G, with the upcoming Nord 2 and OnePlus 9T sure to follow. That's a downright mess, with OnePlus seemingly chasing its dream of becoming the next Samsung (which has its own problems with a messy device portfolio).
OnePlus cancelation and controversy
Coming back to the OnePlus 9 Pro, there was supposed to exist a base of operations 128GB/8GB model that would price $969. This meant OnePlus could say that its new loftier-cease phone technically price less than $1,000.
But that model never materialized and now the company confirmed to Android Law that the base of operations OnePlus ix Pro isn't coming to the US. OnePlus blames supply constraints, but such problems should have presented themselves well before the OnePlus 9 Pro was appear. It's been more than three months since the announcement.
OnePlus is no stranger to controversy, having just been caught throttling apps in the name of battery life. In past years, it performed a series of marketing blunders. Granted, the company has matured a lot since and then, only those things are hard to forget.
At to the lowest degree, from all appearances, OnePlus continues to listen to its customs to a degree, something the other big players can't claim. But as OnePlus puts out more and more than phones, I look the user experience to eventually suffer, even on the top-of-the-line model — the Chinese manufacturer tends to permit older phones autumn backside, more than so than say Samsung.
The chaotic nature of OnePlus
All told, the company seems to be in a mess. One of OnePlus' founders, Carl Pei, left non too long ago. This surprised anybody, because when I met him a few years ago, he seemed truly passionate about seeing OnePlus succeed. To see him all of a sudden depart (at least, from our perspective) was shocking. That'south not to say that OnePlus' new direction was the straight cause of Pei'due south departure, only it makes you wonder.
OnePlus too moved away from what fans loved most its take on Android, OxygenOS. It adopted a look more than akin to Samsung's One UI, something fans weren't too keen on. While I don't heed OxygenOS eleven, it was a bit odd to meet the stock Android feel, which OnePlus repeatedly claimed pride in, slowly fade.
OnePlus has always had an element of chaos to it, but from where I'yard sitting, the company seems to have lost its mode. Whether it's the convoluted product portfolio or the canceled base OnePlus nine Pro US release or the app throttling, it's hard to recognize the visitor that, for so long, was i of two default recommendations for hardcore Android fans.
We don't accept any insight on what OnePlus is doing, and so we'll just have to sit down back and lookout the seeming tumult to see what emerges. Simply the OnePlus we knew and loved even simply iii years ago is gone, and I'm non sure it's ever coming dorsum.
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Source: https://www.tomsguide.com/news/oneplus-is-officially-a-mess-heres-why
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